Why We Created My Safety Consultant
Why We Created My Safety Consultant: Find a Safety Consultant
At My Safety Consultant, we understand the challenges that safety professionals face when trying to grow their businesses. For many consultants, time is the biggest constraint. As a fee earner, every moment spent on marketing, sales, or administrative tasks is time not spent earning revenue. This is one of the core reasons we set up My Safety Consultant—to take the hassle out of marketing and help health and safety consultancy professionals focus on what they do best.
The Challenges in the Safety Consultancy Services Space
1. Limited Time and Resources: Most health and safety consultants are solo practitioners or part of small teams. They don’t have dedicated marketing or sales departments. This means that building a client base often relies heavily on word of mouth, which can be both unpredictable and time-consuming.
2. Difficulties in Being Found Online: In today’s digital age, Google has become the go-to for finding services. However, small consultancies struggle to rank on the first page of search results. Competing with large firms that have bigger budgets for SEO and online advertising is an uphill battle. Even with a great website, many small consultancies remain invisible to potential clients. Effective health and safety management is crucial for these consultancies to stand out and attract clients.
3. Lack of Centralised Directories: When I worked in London, I encountered this problem firsthand. During a tender process, we needed a company that could handle fire safety, Legionella, and health and safety services all in one. Unfortunately, no single register existed where we could easily find businesses offering all three services. The health consultants register, such as the Occupational Safety and Health Consultants Register (OSHCR), can be a valuable resource for finding qualified consultants but does not identify fire risk assessors. And the fire risk assessor register does what it says on the tin but can’t help you to find a Legionella assessor. The alternative was to use Google, which presented the same issues—small, capable consultancies were buried under large, well-marketed firms.
What Makes My Safety Consultant Different in Health and Safety Support
We created My Safety Consultant to address these issues head-on by leveraging the expertise of health and safety professionals. Our platform is designed to:
1. Showcase Your Services: My Safety Consultant provides a centralised hub where safety consultants can showcase their expertise and services. Procurement teams can filter by services offered, company size, and location, ensuring they find the right match for their needs.
2. Level the Playing Field: By creating a business profile on our platform, consultants gain visibility without needing to invest heavily in SEO or ads. We also provide backlinks to your website, which can boost your SEO rankings over time.
3. Solve the “Word of Mouth” Problem: While word of mouth is powerful, it often limits consultants to specific geographic areas or industries. With My Safety Consultant, clients can search using an interactive map, enabling them to find local consultants or those specialising in safety consultancy services, no matter where they are.
4. Avoid Common Pitfalls: Procurement teams often worry about providers overstating their capabilities or subcontracting work to third parties. Our platform allows users to vet consultants based on their profiles, which highlight their expertise, experience, reviews, and tailored services.
More Than Just Marketing
Our mission goes beyond connecting consultants with clients. We’re committed to adding value in other ways: We provide comprehensive health and safety support tailored to the unique needs of various businesses.
1. Exclusive Access to Cutting-Edge Technology: Safety technology is advancing rapidly, and we don’t want our members to miss out. That’s why we’re thrilled to announce our partnership with Intuety, offering AI-powered health and safety risk assessment tools. Access will be rolled out on a first-come, first-served basis, giving our members a competitive edge.
2. Cost-Effective Solutions: We know that running a consultancy can be expensive. Our platform offers a cost-effective alternative to traditional marketing channels, helping consultants allocate their resources more efficiently. We understand that you have spent your career undertaking safety training however we go further by offering business training from marketing to sales.
Join the My Safety Consultant Community for Safety Training
If you’re a health, safety, or fire consultant looking to grow your business, My Safety Consultant is here to help you manage health and safety effectively. Our platform also emphasises the importance of occupational safety for consultants. With just a few minutes, you can create a professional profile and start connecting with prospective clients.
Don’t let limited time or marketing budgets hold you back from effective safety marketing. Join My Safety Consultant today and take the first step toward building a thriving consultancy.
